What is GEO?
Generative SEO is about making your business show up in AI-powered search results — not just traditional Google links.
Search engines like Google are now using AI to answer questions directly (for example, through AI Overviews). Instead of showing a list of websites, the AI gives people a full answer — and it often includes links to a few relevant businesses or sources.
So, Generative SEO means:
Creating helpful, trustworthy content that AI can easily understand and include in those answers.
Writing clearly and naturally, like you’re answering a customer’s question.
Building your online reputation (through reviews, links, and expertise) so AI trusts your business.
Optimising your site structure and using proper keywords so search engines know exactly what you do.
It’s the next big step for small businesses wanting to stay visible online.
What is SEO?
SEO (Search Engine Optimisation) just means making your website easier for people to find on Google.
When someone searches for something — like “coffee shops in Holywood” or “wedding dresses near me” — Google shows a list of websites. SEO helps your business appear higher up on that list, so more people click on your site.
For small businesses, SEO is basically about:
Using the right words (keywords) on your website that people are actually searching for.
Making your website easy to use — fast, mobile-friendly, and clear.
Getting other sites to mention or link to you, which tells Google your business is trustworthy.
Keeping your Google Business profile updated so locals can find you easily.
Good SEO = more visibility, more clicks, and more customers — without paying for ads every time.
How do they work together?
In short:
👉 Traditional SEO = ranking higher on Google’s results list.
👉 Generative SEO = being chosen by AI to appear inside the answer itself.
Do I need to be using them?
If you’ve been hearing about Generative SEO and wondering whether it’s something your small business needs to jump on right now — the short answer is: not yet, but it’s worth preparing for.
Generative SEO focuses on helping your business show up in AI-powered search results, such as Google’s new AI Overviews. Instead of just listing websites, Google’s AI now creates full answers to users’ questions — and includes links to websites it trusts.
For now, traditional SEO is still the most important thing you can do. If your website already includes:
Helpful, keyword-rich content that answers customer questions
Clear structure and fast loading speeds
Trust signals like reviews, backlinks, and up-to-date information
…then you’re already building a strong foundation for generative search.
Generative SEO is simply the next step forward — it rewards the same good practices, but focuses even more on expertise, clarity, and credibility.
So no, you don’t need to overhaul your website today. But it’s smart to start creating valuable, human-focused content now, so when AI-driven search becomes the norm, your business is ready to shine in both traditional and generative results.
Pricing and packages
Each SEO contract is different and is tailored to the individual business’ needs, therefore, requires an individual pricing strategy.
Generally, SEO is charged at an hourly rate of £35 per hour. AI or GEO is more tricky to quote but can be charged at an hourly rate or as a monthly retainer in collaboration with Olympus Lab LTD.
Please contact me directly for an SEO/GEO quote from myself or Olympus Lab
hello@aprilrosemarketing.com
dan@olympuslab.uk
